Tip 11: Cultivate trust and guanxi
Ronald Reagan once said, “Trust, but verify.” That's especially true today for international buyers – 90% of whom begin their... Continue reading >
Tip 10: Practice the Chinese concept of 'face'
A deeply rooted concept in Chinese culture, face or ‘Miàn Zi’ (面子) in China roughly translates... Continue reading >
Tip 09: Upsell the education factor
83% of China’s HNWIs plan to send their children abroad for international education.1 Indeed, the one thing that Chinese... Continue reading >
Tip 08: Go social
China is home to 710 million internet users – 92.5% who go online via smartphones and mobile devices.1 That’s... Continue reading >
Tip 07: Nail your first meeting
Experts say two to 30 seconds is all you need to size up new people. Indeed, a good first impression... Continue reading >
Tip 06: Master Chinese business card etiquette
In China, your business card is your face. More than a means of imparting personal details, business cards –... Continue reading >
Tip 05: Adopt a Chinese name
According to Chinese beliefs, a good name is critical to a person’s success in life. Setting superstitions and beliefs aside... Continue reading >
Tip 04: Go mobile
Mobile, specifically smartphones, is where the future of internet and e-commerce lies – especially in China. With 620 million mobile... Continue reading >
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