Tetraphobia in the Australian property market is widespread especially if it caters to Chinese customers, reports News.com.au (14 September 2018). Some agents have even changed the address of homes for-sale to increase their possible values and to avoid the perceived negative aspects of the number '4'. According to Carrie Law, CEO and Director of Juwai.com, it is worth the small amount of effort to improve the marketability of a project with dozens or hundreds of units. She adds that, "If 10% of your potential buyers are of Asian background, then by not catering to this superstition you could be making it 10% harder to sell those units".