In the past few years, Chinese buyers have started to make their presence
felt on the global property market, snapping up everything from luxurious
trophy homes and vineyards, to more modest condominiums and investment
opportunities. For many Chinese, global property investment is an emerging
opportunity which until recently was out of reach.
Second only to the US in terms of international buying power, Chinese buyers
represent a tremendous new market opportunity for property sellers around
the world. CBRE estimates wealthy Chinese will invest as much as $180
billion on international property. Yet, new opportunity brings new
challenges in reaching, communicating and engaging this new market.