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Juwai teams up with Engel & VÃ¶lkers North America
By Juwai, 24 August 2017
This new partnership will give nearly 5,000 Engel & Völkers listings in the US and Canada added exposure and visibility behind China’s Great Firewall.
North America has long reigned as one the top region for Chinese buyers on Juwai.com, and this timely joining of hands with Engel & Völkers North America will offer even greater access to Chinese overseas homebuyers looking to purchase in Canada or the US.
“This partnership with Juwai.com, which is the top site for buyers from China, is an important element of our new Extensive Domestic & Global Exposure (EDGE) platform. EDGE is a suite of partnerships that maximize exposure of Engel & Völkers’ listings to qualified and targeted buyers worldwide,” said Engel & Völkers North America CEO Anthony Hitt.
“Juwai.com is an important element of our strategy because, unlike American portals, its website is behind the Great Firewall and thus always accessible to users in China,” Hitt adds.
Chinese appetite for North American real estate stays strong
Real estate buyers from China spent a record $31.7 billion on US residential property alone last year, up from the $27.3 billion charted in 2015.1 What’s more, 65% of Chinese property investors in the US paid all in cash, while 26% utilised a US mortgage to finance their purchase.1
In Canada – one of the top four investment destinations for Chinese buyers on Juwai.com –mainland investors are driven to buy Canadian real estate because of Canada’s top-notched education offerings.
Canada’s pristine environment, excellent quality of life, and large Chinese population have also stoked the desires of many Chinese, who aspire to obtain a dream lifestyle in Canada.
Canada is home to three of the world’s top five most liveable cities – Vancouver (#3), Toronto (#4), and Calgary (#5).2
Engel & Völkers partnership
Founded in Hamgburg, Germany during 1977, Engel & Völkers – one of the world’s leading service companies with a global presence in 33 countries – specialises in the brokerage of premium residential property, commercial real estate, yachts, and private aviation.
Boasting a global network of over 9,000 real estate advisors in 700 offices worldwide, Engel & Völkers offers a vast array of professionally tailored services to both private and institutional clients.
By joining hands with Juwai.com, Engel & Völkers North America real estate advisors will now be offered a way to overcome the language barrier, and have a great starting point to enjoy deeper access and reach into a powerful group of buyers that is the China market – including Juwai.com’s monthly audience of 2 million Chinese property hunters.
Juwai.com Chief Operations Officer (COO) Sue Jong shares, “Engel & Völkers is an international brand that experienced Chinese buyers often already know. Chinese buyers will appreciate Engel & Völkers 40 years or heritage and the fact that its North American network is part of a global network that can help them purchase property in 33 countries.”
Sources: National Association of Realtors (NAR): 2017 Profile of International Activity in U.S. Residential Real Estate; 2. The Economist Intelligence Unit: The Global Liveability Report 2017;