FIRB data has shown that Australian real estate sold to foreign investors has increased by 273% over the last 5 years, reports The Real Estate Conversation (10 August 2015). The Chinese hunger for international property has grown in leaps and bounds, and according to Juwai.com, the most effective way to penetrate the fast-growing and lucrative Chinese market is via online marketing. To help agents reach Chinese buyers more effectively, Juwai.com Co-CEO Andrew Taylor shares three essential tips when targeting Chinese through online marketing: always include a set price, provide incentives for referral of friends and family, and establish trust with these buyers.
