Australia stands to be the biggest winner from the Chinese consumption boom, reports the Australian Financial Review (16 March 2016). Declared by a panel of China experts, the current predicament lies in the fact that capital and resources invested into China are insufficient, as many Australian firms had grossly underestimated the potential of China’s economy. While Australian Treasurer Scott Morrison boasted about the million Chinese visitors that visited the country last year, Juwai Co-Founder Simon Henry parried by stating that the numbers were lacking and that Australia needed more amenities to cater to the specific needs of Chinese travellers. He further added that the underlying problem stemmed from a lack of a synergised strategy and coordination between Australian states, cities, and companies to entice Chinese visitors. [This article is available in print only].