You've successfully copied this link.
As China’s purchasing power rises, a new and evolving luxury consumer segment is emerging – looking beyond the tangible luxuries in life and increasingly venturing out for new and unique world possessions and experiences.
Let's take a look at a few luxury sectors making top headlines this month:
De Beers says global demand for diamonds will increase 4.5% in 2014, largely due to China's growing middle class.3
Before De Beers began marketing “A diamond is forever” in China circa 1993, jade and gold were the norm for wedding gifts.5
Now, Chinese buyers are De Beers’ second largest diamond consumers (13%)3, and some now associate jade with “old people”.
Hurun reveals that Chinese super tourists are now on the hunt for unique, adventurous and exciting travel experiences.
From camping in the remote temples of Cambodia to philanthropic holidays in the Amazon, bespoke experiences are how China's elite are flaunting their wealth these days.6
7% of China’s super tourists have even included space travel in their next 3 years of travel plans.2
We kid you not – 300+ Chinese recently paid US$96,000 each on Taobao.com to be shot into space for a 5-minute cosmic adventure.1
China’s wealthy are increasingly looking internationally, and the majority of affluent consumers in China are now more likely than five years ago to purchase a lifestyle property – including making it as their primary residence.4
What do Chinese HNW lifestyle property investors want?
In terms of luxury amenities:
Major Chinese lifestyle magazines are quick to cash in on this trend by regularly featuring luxury properties.
This includes China Real Estate magazine and Home & Living Trends, which both ran exclusive features on prime properties from Harrods Estate.
With such rapidly evolving Chinese consumers, who knows what’s next – real estate investment on Mars?
Sign up for a Juwai Account now for free to enjoy FREE download access to country-specific reports on Chinese property investments.
Do you want to sign up now? Or continue if you have already signed up or you will do it later.