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Interestingly, while the New Year spirit has overtaken the rest of the world, the holiday mood in China remains relatively tame.
This is because China celebrates the New Year twice, and western New Year celebrations is generally considered less significant for Chinese. This is especially apparent when compared to the festivities surrounding the weeklong Lunar New Year holiday – one of China’s two highly-anticipated Golden Weeks.
Lunar New Year falls on 8 February 2016 – here are 5 real estate marketing tips for Golden Week!
Traditionally, New Year celebrations in China entail a family dinner on New Year’s Eve known as å¹´å¤œé¥ (Nián Yè Fàn) – not to be confused with the all-important reunion dinner å›¢åœ†é¥ (Tuán Yuán Fàn) that happens on the eve of the Lunar New Year.
In modern times though, more and more people now prefer a night out with friends and family, such as gathering at popular hotspots to catch the fireworks and countdown to the New Year.
“新年好4 (XÄ«n Nián HÇŽo) – that's how you wish “Happy New Year” in Mandarin.
2015 was a year where China President Xi Jinping’s diplomacy – and China’s influential power – visibly shone on the world stage as he embarked on high-profile state visits all over the world.
Not only was Xi present at almost all of the most significant global summits, but his historical meeting with Taiwan President Ma Ying-jeou, as well as the regal welcome he received from the British royal family, were two of many examples that perfectly depicted China’s ascension as an emerging superpower.
Two other monumental highlights of the year for China was the inclusion of the Chinese yuan into the IMF basket of reserve currencies, as well as the inauguration of its Asian Infrastructure Investment Bank (AIIB).
Over here at Juwai, 2015 was one of our most exciting years that saw us launch Juwai IQ, speak at the “Asian Davos” a.k.a China’s Boao Forum for Asia, and acknowledged with several distinguished industry awards.
That said, we look forward to making bigger strides and serving you better in 2016 – even throughout the holidays. (1 - 3 January 2016 are public holidays in China.)
Should you need to reach us at customer support, we'll be available via email and phone except the following days:
- 31 December 2015 – Half day
- 1 January 2016 – Closed
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