If you stick to Chinese websites, you’ll find that they load a lot faster and they just work. Not being able to access international websites really isn't an issue – Chinese have domestic versions of virtually every international digital and social media platform you can think of and use regularly.
And while many companies have Chinese websites, what’s crucial to know is whether they’re hosted in China. Even if a company translates their website to Chinese, they can’t guarantee that they’re not being blocked or slowed down by China’s Firewall.
To sell to foreign investors, a crucial first step is to get your properties visibly marketed online.
If you’re looking to reach buyers from China, you need to remember that these aren't the same buyer profiles as a buyer from down the street, one neighbourhood over, or even a 45-minute drive away anymore. You’re talking about someone located on the other side of the world. It’s obvious – the most efficient and cost effective way to reach foreign buyers is through the internet.
Furthermore, Chinese HNWI say the internet – or more specifically, social media – is their preferred source of investment information2, – and 91% access the internet every day.3 You do the math.
Simply put, you must market your brand and listings online to reach China’s massive and fast-growing market.
However, if your site is blocked, Chinese buyers can’t see or find you. Even if your site isn’t completely “blocked”, the Great Firewall can cause your site to load so slowly – up to 90 seconds in our tests – that it may as well be blocked because users often give up and click away. Would you wait even 2 minutes (not to mention 5 minutes) for a webpage to load?
That means, if you're not hosted behind the Firewall, you run the risk of lost page views, lost leads, and lost sales.