"'In China, it starts at US$2,500 for any decent-sized, black and white ad in a single major metro area, [Andrew Taylor, co-CEO of Chinese property portal Juwai.com] said. 'If you relied on print marketing to reach Chinese international buyers, you would go broke before getting your first lead. . . . Print can play a strong role in finding more consumers to consider your product or service, but only if used as part of a multi-channel campaign.'"