Property executives say real estate companies and agents who are able to use social media to supplement human talent represent the future of the industry, reports Asia News Day (15 September 2020). Experts speaking at a forum in housing and technology said that while automation would never replace workers within the industry, the companies that can leverage social media would succeed. Georg Chmiel, executive chairman of Juwai IQI Holdings, said history had proven that technology could not fully automate the real estate industry. “Many people predicted not long ago that the traditional real estate agency would be replaced by portals, and that’s just not true, ” said Chmiel. He added that neither the portal nor the agency is the future model. The two things coming together is the future and that technology is only as good as a company’s ability to integrate it, and urged real estate companies to use social media as a way to complement agents, not replace them.