Juwai Co-CEO Andrew Taylor shares with Inman three tips on how to successfully reach Chinese buyers (1 October 2015). According to Taylor, the first tip is to emphasise on product and lifestyle, focusing on property features and attractive lifestyle, while the second tip is to utilise Mandarin –  the preferred language of Chinese buyers – and having your content translated by a professional translator. Last but not least, Taylor’s third tip is to go to where the money is by targeting Chinese real estate portals such as Juwai.com, Chinese social media or international airports billboards.