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Motoring ahead... now China's super-rich top Bentley-buying league
Growing market: A Chinese model poses beside a Bentley luxury car at the Beijing Motor Show - the iconic Bentley is no longer just a Western status symbol; this year, more of the luxury vehicles have been sold to China than anywhere else in the world
Little more than a decade ago, sales to China did not figure at all in Bentley’s quarterly reports, while only a handful were sold in Hong Kong. But thanks to the country’s astonishing economic success, there are now plenty of Chinese millionaires who can afford a price tag of up to £225,000. Once marketed as ‘the silent sports car’, the brand is owned by German giant VW, but Bentleys are made in Crewe by a workforce of about 4,000. They are still seen as a classic example of quality British craftsmanship. Bentleys were a favourite mode of transport for Ian Fleming’s James Bond.
Cult classic: Bentleys were a favourite mode of transport for Ian Fleming's James Bond
The sales boost followed the Beijing Motor Show earlier this year, which attracted a number of Chinese millionaires. Bentley chief executive Wolfgang Duerheimer said: ‘Bentley’s customers in China, as those elsewhere, value our emphasis on the finest craftsmanship and automotive engineering. They know that buying a Bentley is an unrivalled combination of luxury and performance.’Liked this article? Sign up for free to get Juwai Juwai Asia Market updates!
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