You've successfully copied this link.
The east is red
Chinese buyers have moved on from Bordeaux wines to the more exclusive Burgundy.
Famous leading labels of Bordeaux wines have seen plunges in value. A bottle valued at £70,000 ($110,000) just two years ago now can only sell for £30,000.
This phenomenon is being attributed to the changing and devloping taste of Chinese consumers. On average wineries are able to produce 300,000 bottles per year whereas Burgundy wineries can only produce approximately 3,000 bottles per year.
The rareity of Burgundy has created a larger appeal for Chinese consumers and the switch is already evident. In addition to the decrease in Bordeaux wine prices, some brands of Burgundy in Hong Kong have already been reported to have tripled in price.
Read the full story on The Economist.
Loved this article? Sign up for free to get Juwai China Market updates!
Resources
Contact Us
- Shanghai: +86 21 6015 9000
- Hong Kong: +852 5804 4670
follow
Juwai
WeChat!
Juwai.com
Our Chinese consumer site, Juwai.com, is the largest Chinese international property portal and the market leader in China. + See Juwai.com site
Juwai China News
Subscribe to receive the latest news on Chinese buyers, the China market, and Juwai.com.
2019 © Juwai. All Rights Reserved. Privacy Policy | Terms of Service
