You've successfully copied this link.
With Cadillac tweaks, GM heeds China taste for models with curves
General Motors Co is toning down and phasing out the angular look of its Cadillac design in order to attract more buyers in China.
China is home to the largest market for cars in the world and a beacon for luxury brands all across the globe. It is projected that by 2020 China will replace US as the world's largest luxury car market, estimated to grow 2.7 million per year.
With this in mind, luxury car dealers such as Cadillac are tailoring the design of their cars to appeal to more Chinese buyers. In order for these luxury brands to be successful they'll need to be luxury brands on a global scale.
Read more from this story on Reuters.
Loved this article? Sign up for free to get Juwai China Market updates!
Resources
Contact Us
- Shanghai: +86 21 6015 9000
- Hong Kong: +852 5804 4670
follow
Juwai
WeChat!
Juwai.com
Our Chinese consumer site, Juwai.com, is the largest Chinese international property portal and the market leader in China. + See Juwai.com site
Juwai China News
Subscribe to receive the latest news on Chinese buyers, the China market, and Juwai.com.
2018 © Juwai. All Rights Reserved. Privacy Policy | Terms of Service
