"Unlike other real estate sites, Juwai, based in Shanghai, pays careful attention to its translations, said Andrew Taylor, a founder of the company, adding that the few English-based sites that try to translate listings often get it wrong. 'The Chinese comes off at best, stupid, and at worst, misleading or offensive to the consumer,' Mr. Taylor said. Juwai's precise translation costs brokers $158 a month for 20 listings, which also covers additional explanatory marketing on the Web page to help buyers distinguish between, say, Murray Hill in Manhattan and Murray Hill in Queens. In addition, Juwai operators field calls from buyers in a variety of Chinese dialects, before directing them to listing agents. Access for consumers is free."