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Holidays are coming: Chinese buyers are looking!

By Juwai, 23 December 2014
chinese buyers lunar new year holidays

While the West may be winding down for the holidays, we're ramping up in China!

That’s because China’s holiday season isn’t quite here yet, and while Christmas is increasingly becoming a popular holiday in China, it's still business as usual for your Chinese buyers until the Chinese New Year week-long holiday kicks off!

This 2015, Chinese New Year – one of two most anticipated Golden Week holidays in China – falls on 19 February.

Traditionally, most Chinese will travel back to their hometowns for family reunions. However, in modern times, more and more wealthy Chinese prefer to make the most out of the week-long holidays to travel abroad instead.


Why should you (and other property agents) care?

Chinese buyers tend to combine holiday travel with property hunting. In other words, wherever they travel is where they will buy.

More importantly, in the months before their departure, these Chinese buyers will conduct intensive research for properties to view during their holiday – that’s right now!

Based on past Golden Week statistics, which saw Juwai smartphone app and mobile site traffic soar by as much as 66% leading up to the holiday, one would have to be crazy to ignore such a golden opportunity.


Shape up for Golden Week

If you’re new to Golden Week, fret not. Here are some tips on how to gear up:

  • Start early: Chinese buyers conduct intense research in the months and weeks preceding Golden Week to decide on a country and city, as well as which properties and agents to see.
  • Update your listings: Make sure your listings are updated to the interest of a Chinese buyer. Is your marketing copy written in a Chinese buyer’s perspective? Have you highlighted nearby amenities? Rethink how your listings appear to a Chinese buyer.
  • Enhance your listings: Without exposure, your listings remain invisible to buyers. offers a plethora of enhancement products to help highlight your listings.
  • Increase your online marketing: Needless to say, the period right before Golden Week is crucial. Escalating your online marketing leading up to the holiday is vital. Get in front of this audience before they decide on their desired destination and properties.


Haven't started or done anything from the list above?

Don't panic because it's the festive season and almost everyone is out of office. At Juwai, we’ve got you covered.

In fact, our dedicated Juwai team in China will be working throughout the holidays for you, so if you need to reach us at customer support, we’re just one call or email away – except for the following 3 days:

  • 25 December 2014 – Closed

  • 26 December 2014 – Closed

  • 1 January 2015 – Closed

You have 8 weeks to go, so you better hustle to be ready in time! And if you can't make it in time for this Golden Week, fret not. Your next shot will be National Day Holiday Golden Week (1 – 7 October 2015).

Read more about how Golden Week impacts real estate and the economy worldwide.