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Rich Chinese: Much ado about Europe

By Juwai, 24 July 2015
chinese in europe

If there’s one thing that’s clear, it’s that Chinese investors are becoming increasingly enticed by the world-beating price growth potential in European markets.

Despite short-term economic concerns, China’s growing market of globally-savvy property investors are also focusing on long-term investment opportunities afforded by Europe’s lifestyle standards, investor visa schemes, business potential, cultural richness and locational diversity.


Chinese tourists blaze a trail

While European leaders attend summits, Chinese tourists are voting with their feet and their wallets, making Europe their second most visited global location in 2014.

Between January and October 2014, Europe welcomed 3.43 million Chinese tourists – up 10.4% y-o-y1 – bringing along investment spending as well as drawing attention from new investors wherever they go.

Baker & McKenzie and The Rhodium Group estimate that total investment by Chinese businesses and individuals doubled in 2014 to reach a total of $18 billion, taking the total outflow from the middle kingdom into Europe to $55 billion since 2009.2

These trends are playing out in the property market as well. While precise figures on residential real estate investment are hard to come by, the Rhodium Group estimates that commercial real estate alone saw approximately $3 billion dollars of investment in 2014, compared with virtually zero in preceding years.

Juwai’s recently released Q1 2015 Global Property Index Report backs up the Europe trend – three out of the top five fastest-growing property markets for now come from Europe. Led by Ireland, who showed an outstanding annual price growth of 17.6%, other surging European housing markets include Estonia (9.6%), Sweden (8.8%), Turkey (7.9%), and Iceland (7.7%).


Golden Visa programmes grow in scale

On the residential side, Europe’s appeal partially comes from the range of investor visas and residency programmes being offered. While eligibility and minimum investments vary between location, approximately 10 European countries are offering visa schemes to attract foreign investors.

Simplified list of golden visa investment programme by country

With solid demand in the market, Chinese investors are cementing their positions as important players in hotspots, such as Portugal’s Lisbon and Algarve7, as well as Spain’s Madrid, Barcelona, and Costa Del Sol.6

This complements sales in popular evergreen locations, like London and Paris, as well as explains interest in trophy purchases of vineyards7 and luxury properties8 across the continent.

But it’s not all just about hotspots and trophy purchases. Europe has a diverse range of locations that are becoming increasingly sought after, thanks to the above investor programmes and Chinese investors’ broadening horizons. Here is a breakdown of the latest updates on the hottest Golden Visa countries for Chinese buyers:



Price growth has cooled but foreign investor interest in Spain has grown during recent months. Juwai’s Q1 2015 GPI report showed a 2.1% price decline, however, total sales of properties to outside investors grew 9% y-o-y in the quarter.9 With an improving economic outlook (GDP is expected to grow 3.1% y-o-y in 2015, compared with 1.4 % y-o-y in 201410), Chinese investors are increasingly positive on the country – so much so that China developer giant Dalian Wanda recently announced plans for $3 billion of investments in Madrid alone.11



As of February 2015, the Portugese government, which pioneered the property investor visa scheme, has awarded 2,022 property investment visas12 since its inception in 2012 – 80% of which were granted to Chinese buyers. Property prices grew 1.8% y-o-y in Q1 2015, and are expected to grow 4.5% per year, on average, for the next five years, according to a RICS/Ci Portugese Housing Market Survey.13   



Recent economic volatility may have impacted Greece’s allure to some Chinese buyers, but for savvy Chinese investors, the current situation and the investor visa scheme pose great buying opportunities. Greek housing prices are estimated to have tumbled between 40-50% during the past five years14, and the RMB’s recent strength against the Euro will have boosted Chinese buyers’ purchasing power.



Famed for its low taxes, enviable climate, and history, Malta offers a sweet deal in terms of its investment visa scheme – especially since it’s a part of the Schengen Zone and Eurozone. Increasing activity from investors saw luxury property sales in Malta soar by 40% y-o-y in Q1 201515, and chances are Malta will see growing demand as investors seek to lock onto one of Europe’s fastest growing markets – prices grew 11% y-o-y in Q4 2014, beating the EU average of 2.6%.16



The stand-out performer in Q1 2015. With 17.6% y-o-y price growth, Ireland has a strong economic outlook for 2015. Its  annual growth forecast for the year has been set at 3.6%18, compared with the 1.4% expected for the EU as a whole.19 However, while Ireland offers a bounty in real estate and business opportunities, the fact that it’s not part of the Schengen Zone may detract some of its appeal to Chinese buyers.



While Italy may lack a dedicated investor visa programme, its cultural heritage, locational diversity, and comparatively low pricing more than make up for it. Its “Golden Visa” – officially known as Elective Residence Visa33 – requires no minimum stay too, which is a bonus.35 With Q1 2015 housing prices down 30% from their 2009 peak20, investor interest is returning – total investment in Italian properties reached €5.5 billion in 2014, up 10% y-o-y compared with 2013.21



Investor visa programmes, improving economic growth prospects (3.5% y-o-y in 201422 and 3.1% in 201523, as compared with 1.5% in 2013), and a recent annual price growth of 6.7% y-o-y in 201424, have driven property investors towards Hungary. Total investment in commercial property alone grew 27% y-o-y in 2014.25 As for residential, Asian investors26, especially the Chinese buyers recently profiled by ECNS27, are finding Hungary increasingly attractive for its low cost of living and educational opportunities.



With home prices down 38.3% compared with their Q3 2008 peak28 and an ongoing investor visa programme, Bulgaria is showing initial signs of a nascent recovery, thus making it an up-and-coming destination to keep an eye on. International investors are increasingly turning to Bulgaria as a investment destination – Euroterra Capital recently launched its Zenith luxury development, specifically targeted at Asian investors29 in hopes of capitalising on the increasing outflow of business and residential investment from Chinese.



The island location has all the right attributes for foreign investors: great climate, dedicated investor visa schemes, and proximity to Europe. Nevertheless, recent cases of price manipulation by a small group of agents combined with competition from other attractive locations in Europe have cooled interest– sales in Cyprus have plunged 60% y-o-y in Q1 2015.17


Five key factors at play

What motivation lies behind this shift? Investor visas are playing a part in driving demand from China to Europe, but there are a whole range of other factors. Here are five of them:

  • The Euro’s decline against the RMB. The RMB has appreciated against the Euro as much as 20% since July 2014, so Chinese investors’ purchasing power has grown. Put simply, that’s a 20% discount on a property’s sale price compared with last year.
  • Europe’s allure as a tourism and lifestyle hotspot. Europe has rich heritage as well as many historical and cultural hotspots put into easy reach by a wide range of transport links. Whether for spending sprees at luxury stores or sumptuous jaunts on the French Riviera, Europe is rapidly becoming a favourite destination for China’s fast-growing market of tourists and HNWIs (high net worth individuals).
  • Diverse educational opportunities. While the US possesses educational drawing power, Europe also boasts some of the world’s best universities.26 of the world’s top 100 universities30 cater to a progressively sophisticated education market in China, which is seeing Chinese students seek an alternative to the US and the UK. Excellent examples include Chinese students heading to Germany for its impeccable engineering courses, while others opt for Switzerland’s renowned expertise in hotel and leisure management.
  • Untapped business potential: Vineyards are nice, but they're even nicer when you can sell the produce back into one of the world’s largest wine markets.31 Europe is a great place to do business for Chinese entrepreneurs, whether selling into Europe or exporting back to the mainland.
  • Lower taxes for HNWIs: For China’s increasingly mobile business class, the benefits of centrally-located low tax havens, such as Monaco and Switzerland, are increasingly difficult to ignore. As such, there are wide-ranging reports of Chinese HNWIs snapping up properties in these locations.


Agents, time to Jiā Yóu!

 “Jiā Yóu” (加油) is a popular Chinese catch-phrase that loosely translates to “come on!” and “up your game and get on with it”. Often used to motivate and spur people on to do their best, we can think of no better sentiment for European agents looking to sell into the market.– especially since investment from China is expected to grow to more than $18 billion in 2015.



Sources: 1. China National Tourism Administration; 2. Baker McKenzie; 3. Golden Visa Europe; 4. Golden Visas; 5. Property Show Rooms; 6. Property Wire; 7. The Telegraph; 8. International Business Times; 9. Spanish News Today; 10. IMF: World Economic Outlook 2015: July 2015 Update; 11. Barcelona Home; 12. Investment Immigration;  13. Property Showrooms; 14. Global Property Guide; 15. Property Showrooms; 16. Times of Malta; 17. Cyprus Property News; 18: European Union: Ireland Economic Outlook; 19: European Union: Economic Outlook; 20. Knight Frank; 21. Nuwire Investor; 22. EU: Hungary Economic Outlook; 23. Daily News Hungary; 24. Global Property Guide; 25. Jones Lang LaSalle; 26: Tower International; 27. ECNS; 28. Global Property Guide; 29. Euroterra Capital; 30: Times Higher Education World University Reputation Rankings 2014; 31: The Guardian; 32. Walsh Worldwide Immigration Services; 33. World Wide Portfolio; 34. Golden Visa Europe; 35. Golden Visa Europe