Winning tips with Chinese buyers
According to Lena, one of her key success factors with her Chinese buyer was being attentive and fast in responding to the Chinese buyers.
“I sent him information, all the pictures, and before he even got here, we were already under contract. He then came over here to look at the property, and I did the final walkthrough for him a few days later. It moved along so fast – just a little over a month.”
She further added that when it comes to working with China homebuyers, it’s vital to secure detailed information from them so you could understand what they seek.
In general, some of the most sought-after information asked by her Chinese buyers were regarding Florida’s return on investments (ROI), immigration-related questions, as well as Florida’s education system and school offerings.
“The trick is to know exactly what they want and then giving it to them,” said Lena.
"I was able to provide them key points, and then quickly narrow it down further to what they were looking for. This helps them with the decision to purchase quickly.”
Asides from that, Lena also revealed that she went the extra mile by offering extra services for Chinese real estate investors to aid them in getting better acquainted with the neighbourhood, as they were totally unfamiliar with a new town in a foreign country.
“I took them to banks to open their accounts, helped them with their ITIN#, and even arranged for a complimentary night at the vacation resort where the customer would potentially invest,” she shared.
“This really gave them a firsthand experience in their investment.”
Future success with the Chinese market
Moving on, Lena is buoyant about her future prospects with the China market.
“I’ve also met a lot of different connections from the event who have sent me numerous referrals. I’ve just got a customer who came over recently, and they were looking for a US$1.2 to US$1.8 million oceanfront property,"
"We’ve narrowed it down to two, so we’re getting ready to put an offer on it, so everything is moving pretty fast,” said Lena.
“On top of that, she has just introduced me to one of her friends in China who wants to invest [in Florida], so it’s like a snowball effect right now.”
Working with Juwai
Lena disclosed that she originally marketed her property listings through a Chinese app, which failed to provide her with very good results.
She then relied on WeChat to help market her business before trying Juwai, following the Berkshire Hathaway HomeServices marketing alliance with Juwai.com.
“Has Juwai helped me in marketing to Chinese?
Yes – Juwai brought a Chinese buyer directly to me at the Shanghai event,” she divulged.
“Juwai’s customer service is great, the team is friendly. I visited both Juwai locations in Shanghai and Hong Kong, and they introduced me to local real estate agents. The programme partnership offers additional online exposure to prospective buyers.”
“So far, Juwai has been a great resource,” she quipped.