What's in a name
The thorny issue of translating a brand into Chinese. Week in China reports. March 9, 2012 -- The importance of... Continue reading >
Chinese media & celebs propel property investment abroad
It’s no secret that popular media influences consumer behaviour, so perhaps it’s no surprise that popular Chinese celebrities are now... Continue reading >
Writing simple: how to craft real estate copy for Chinese property buyers
Effective writing has a powerful impact on your real estate marketing to Chinese buyers. Communicate well with your written words... Continue reading >
Top News This Week: Mandarin's rise, Singapore and more
Mandarin Chinese, the language of tomorrow With the world’s nearly 2 billion Chinese language speakers and China on its way... Continue reading >
A musical lesson in international business
Abigail Washburn wanted to be a lawyer improving US-China relations – until she picked up a banjo. Now she plays... Continue reading >
China towns
A game of Chinese whispers has been doing the rounds this autumn. Richard Warren reports for the Financial Times. November... Continue reading >
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