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Tip 04: Go mobile
12 April 2016
Mobile, specifically smartphones, is where the future of internet and e-commerce lies – especially in China.
With 620 million mobile internet users1 – 90% who surf the web via smartphones1 – China dominates as the world’s largest and fastest-growing mobile user population.2
China’s smartphone population is predicted to bypass 700 million by 2018, which is more than half of China’s population.2
2015 alone saw China’s mobile commerce (m-commerce) sales hit an estimated $333.99 billion, which makes up 49.7% of China’s e-commerce sales in total and 7.9% of its total retail sales.3 By 2019, China’s m-commerce market is projected to be worth $1.5 trillion, accounting for 24% of all retail sales within China.4
Online giants in China know this. That’s why juggernauts like Alibaba, Baidu and Tencent, are prioritising mobile over desktop.5 In short, if you're marketing real estate online to Chinese buyers, mobile is a vital element for your China campaign.
91% of China’s high net worth individuals (HNWIs) are online every day6, and 96% use mobile apps for financial transactions and information.7
However, China’s social, digital, and mobile landscape can be convoluted, and you may find yourself perplexed and overwhelmed – especially if you don’t speak the language.
Find out how your listings are covered on mobile along with full Chinese social channel integration on Juwai.com here.
Sources: 1. China Internet Network Information Center (CNNIC); 2. eMarketer; 3. Forrester Research; 4. eMarketer; 5. Time; 6. Hurun Report “The Chinese Luxury Traveller 2014; 7. MyPrivateBanking “Global Survey of Mobile Disruption in Wealth Management 2014”