From Lead to Sale: How to Turn Chinese Buyer Interest into Real Deals

Congratulations — you’ve received a sales lead from a Chinese buyer through Juwai.com.
So what’s next? How do you turn that interest into a successful sale?

Whether you’re a real estate agent, developer, or homeowner, understanding your buyer and communicating effectively can make all the difference. Here are practical steps to help you convert your lead into a deal and reach even more verified Chinese buyers.

1. Know Your Lead Type

At Juwai, we categorize leads into three main types:

• Unverified Lead:
  We haven’t yet contacted the buyer. You should still try to reach out — sometimes, your quick response makes the first impression that counts.

• Verified Lead:
  We’ve spoken to the buyer and collected details about their preferences. You’ll receive this information along with their Buyer Readiness Score (BRS).

• Recommended Lead:
  These are high-quality leads verified by Juwai and referred directly to our recommended partners for the best match and faster conversion.

 2. Understand the Buyer Readiness Score (BRS)

Every verified lead comes with a BRS score from 1 to 3 that helps you gauge how ready your buyer is.

• BRS 1: Buyer is interested but still researching. Guide them with educational content and options.

• BRS 2: Buyer has moderate clarity and preparation. Provide more targeted listings and assist with financing or area comparisons.

• BRS 3: Buyer is clear, prepared, and ready to purchase. Act quickly to close the deal.

Tip: Use the score to prioritize your communication strategy — higher scores should always be followed up first.

3. Communicate the Right Way

When dealing with Chinese buyers, WeChat is essential.
It’s China’s most popular communication app — like WhatsApp or Line — and allows instant translation, media sharing, and smoother engagement.

• Best time to contact:
  Between 12:00–13:00 or 18:00–21:30 (China time) for higher response rates.

• What to send:
  Share images, short text, and in-app media rather than external links, as some URLs may not be viewable within China.

• Language tip:
  Sending an initial message in Mandarin increases your chances of being read and replied to.

Don’t be surprised if you receive emails like 1234567890@qq.com this is a common email format in China, hosted by Tencent (the same company behind WeChat).

4. Use These Sample Introductions

If you’re reaching out for the first time, here’s a quick message template you can personalize:

In Chinese:
您好，我是来自（公司名称）的（您的姓名）。我从居外网 Juwai.com 得知您对我们的房源感兴趣。如果您愿意，我们可以通过微信联系（微信号），在验证信息处填写 “居外客户”。

In English:
Hi, my name is [Your Name] from [Your Company]. Juwai.com has informed me that you are interested in some of our properties. If you’d like to connect via WeChat (ID: [Your WeChat ID]), please add me and note “Juwai Client” in the verification request.

5. Build Trust Through Localized Experience

Chinese buyers value professionalism, speed, and local knowledge.
Providing bilingual information, guiding them through legal or banking procedures, and showing familiarity with Chinese culture builds trust and accelerates decision-making.

If you need help creating Mandarin marketing materials or communicating with Chinese buyers, Juwai’s platform provides support tools, templates, and translation help.

6. Expand Your Reach = Get More Verified Leads

Want to get more high-quality leads like these?
List your property directly on list.juwai.com the world’s leading portal connecting international developers, agents, and homeowners with genuine Chinese buyers actively looking to invest abroad.

Your listings will appear across:

• Juwai.com (Mainland China)

• Juwai.asia (Global audience)

• Partner networks and social channels reaching millions of active investors

Start getting verified leads instead of random inquiries and close deals faster.

Key Takeaways:

• Treat verified and recommended leads as top priority
• Communicate via WeChat at the right times
• Use Mandarin greetings for better engagement
• Understand the Buyer Readiness Score

Ready to reach more serious Chinese property buyers?

List your property today at  list.juwai.com and turn your next lead into a successful sale.