Juwai.com has referred a sales lead from a Chinese buyer to you. Great! What should you do next?
When Juwai.com receives an enquiry, it will be categorised under three types of sales leads; unverified, verified and recommended. Regardless of the type of leads you have received, here is a tip on how best to nail the lead, make contact and land the deal.
Juwai.com utilises Phone, Official WeChat, Personal WeChat, Live Chat, SMS, Email and Mini APP in that order of preference when responding to an enquiry. However, as most Chinese hardly use SMS and Email, the best way to make contact with a Chinese buyer is via WeChat. Juwai.com data has shown that 93 per cent of buyers will respond if contacted through their official or personal WeChat accounts
So, once you get the nod from Juwai, if you are dealing with Chinese buyers, it is imperative you download the WeChat app. This will greatly help you get in touch with them.
Juwai.com currently has over 3.3 million monthly users from 326 cities in China and 196 countries and most of them, like everyone residing in the mainland, use WeChat.
What is WeChat?
You probably would not use or may not have heard of WeChat if you live outside of China, but it is the country’s most popular mobile messaging app.
Owned by Chinese Internet giant Tencent Holdings, WeChat, known as Weixin in China, started out as a chat app, very much like WhatsApp where people can connect with their friends and send voice, video, images and text update.
But for many people in China, WeChat is much more. This is because WeChat has since its inception evolved into a super-app with the ability to connect to 85,000 other apps, allowing it to perform a multitude of tasks beyond just texting and sharing. Available in 20 languages, it now provides innovative features – Official Accounts, WeChat Payment, Moments, Loyalty Card, etc – that work extremely well for consumer engagement and influencer marketing.
WeChat users not only chat, play games, shop, read news, pay for meals, book appointments and tickets but also post their thoughts and pictures, making the app an indispensable part of their everyday lives.
Audiences in China have no access to social media apps like Facebook, Twitter, Instagram and Gmail but they have completely embraced WeChat.
There are over 800 million internet users in China, but over 1.15 billion WeChat accounts, according to Statista, a German online portal for statistics. As such, WeChat is an essential application especially if you want to increase brand awareness and engage with Chinese buyers based in the mainland. Just about every Chinese online has at least one account, and some more than one. Over one-third of them spend four hours or more on the app each day. In fact, the number of WeChat active accounts has been increasing by 20 million each quarter, making this super-app the poster child for China’s mobile lifestyle.1
Whether you want to enter the China market or reach out to Chinese buyers, without doubt, WeChat’s wide usage makes it the perfect tool to assist in communicating with Chinese buyers.
Juwai.com has a wealth of information about dealing with Chinese buyers, including …
Source: 1. Statista 2019