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How colours can make your house more attractive to Chinese buyers
By Juwai, 19 March 2020
China is a country rich with heritage and uses colours symbolically within every ceremony, festival, and ritual. Even at home, Chinese believe the use of colours that follow principles of feng shui can create positive energy which in turn brings harmony and balance to the household.
As such, feng shui plays an important role when selling real estate to the Chinese market. Sellers targeting Chinese buyers should take into account the colours used for decorations, rooms layouts, and surroundings if they want to impress prospective buyers during a viewing.
To share the significance of colours according to feng shui, here are 8 colours to make your property more appealing to Chinese buyers.
Red is the strongest colour according to feng shui and represents the Fire element. Its vibrant shade is believed to bring joy, wealth and excitement. Red also symbolises good luck and happiness. However, it should be used cautiously because excess use of red can bring bursts of anger and overstimulation. Feng shui-wise, it is best used for details and accessories, rather than with furnishings or wall colour.
This is feng shui’s colour of sunlight and carries the energy of the Fire element. Its cheerful and uplifting hue is also mentally stimulating and will brighten any space in the house. Yellow also promotes health and nourishment and is thus suitable for use in the kitchen. In the dining room, yellow will enhance diners’ enjoyment because it is associated with happiness, exuberance and positivity.
Green represents the Wood element and is symbolic of renewal and regeneration. Flexibility, growth, optimism and confidence are also some of the positive aspects of Wood. Hence, green is considered a very healing colour and brings balance to the whole body. It is best used in several different shades so that its energy can be maximised. Bedrooms and study rooms can benefit from this colour.
Representing purity and innocence, white can be the go-to colour for all spaces in the house. A lot of people see white as a neutral but in feng shui it represents the Metal element. When all colours combine in equal parts, white emerges. This perhaps explains why a pure white space can evoke feelings of lightness, freedom and confidence. Many homeowners love white in the kitchen because it feels clean and classic.
Blue is known for evoking a sense of calmness and peace as well as an overall sense of relaxation and healing. Blue reflects the Water element in feng shui and can be used in most areas of the house. A great combination is blue and white, a feature which brings happy energy of clear skies and crisp, fresh energy of new beginnings.
Pink which also comes from the Fire element is often acquainted with the universal colour of love, which makes it a perfect feng shui colour to soften energy in any given space. Soft delicate pink tends to have a soothing effect on one's behaviour. This colour can be used almost anywhere in the home if it integrates well with home décor.
Black from the Water element is considered one of feng shui’s five most important colours, along with red, green, yellow and white. Black is symbolic of deep water and it can add depth, strength and definition to any space. It can energise any part of the house. However, this is a heavy shade and it is essential to deploy its use carefully and correctly and it is best not to use black in a baby's room or on ceilings of bedrooms.
Brown has become a popular feng shui choice in recent years. Representing the Earth element, it is known for its nourishing effect. It is also is associated with all the finer things in life such as delicious dark chocolate, gourmet coffee and beautiful mahogany wood. The feng shui areas that are most nourished by brown include spaces facing east (for health), southeast (for wealth) and south (for fame).
Juwai.com has a wealth of information about dealing with Chinese buyers, including …
1. How to sell property to Chinese buyers
2. 6 tips on how to engage Chinese property buyers
3. How to convert your sales lead into a deal
4. How best to reach a Chinese buyer after receiving a sales lead
5. How feng shui can help close a deal.
6. How Chinese travel can impact on where they choose to buy their overseas property
7. Which are the top 10 global picks for Chinese buyers when it comes to buying a property
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