1. Respond Quickly, Because Timing Matters

Speed is everything. When a potential Chinese buyer reaches out, reply within 24 hours, or even sooner if possible.
In China’s fast-moving digital culture, buyers often compare multiple listings at once. A quick, polite response shows professionalism and helps you stand out from other agents who may respond late.

If you cannot provide full details immediately, still acknowledge the enquiry and promise to follow up soon. Even a short message such as “Thank you for your interest. I am preparing more details for you shortly.” helps you build trust and keep the conversation open.

2. Use WeChat for Better Communication

For Chinese buyers, WeChat is the most effective communication platform, not email or WhatsApp.
Download the app if you have not already and create a professional WeChat ID. Include your profile photo, company name, and property expertise to make your account look credible.

When you contact a buyer, share your WeChat ID and invite them to connect. Once connected, send images, short texts, or voice messages instead of external URLs, since some foreign websites are restricted or slow to load in China.
Use simple English and short sentences, or include Chinese translations using the built-in translate feature on WeChat.

3. Understand the Buyer Readiness Score (BRS)

If your lead comes through Juwai.com, you will notice a Buyer Readiness Score (BRS) attached to it.
This score helps you understand how ready the buyer is to make a decision.

  • BRS 1: High interest but still exploring options. Focus on building trust and providing general guidance.
  • BRS 2: Buyer has some clarity. Provide detailed property information and local advice.
  • BRS 3: Buyer is ready to act. Arrange calls, video meetings, or property viewings immediately.

Use the score to tailor your approach and match your communication style to their readiness level.

4. Communicate Professionally and Respectfully

When engaging with Chinese buyers, communication style is key.
Keep your tone polite, confident, and professional. Avoid slang or overly casual expressions.

Here is a good example you can use as an introduction:

In English:

Hi, my name is [Your Name] from [Your Company]. Juwai.com has informed me that you are interested in our properties. I would love to assist you further. If it is convenient, please add me on WeChat at [Your WeChat ID] for easier communication.

In Chinese:

您好，我是来自 [公司名称] 的 [您的名字]。我从居外网 Juwai.com 得知您对我们的房产感兴趣。如果方便的话，请通过微信添加我（微信号：[您的微信号]），以便我们更好地沟通。

This polite and clear message helps build rapport and trust from the start.

5. Contact at the Right Time

The best times to reach Chinese buyers are:

  • 12:00–13:00 China time (lunch hour)
  • 18:00–21:30 China time (evening)

These are the hours when buyers are usually free and more likely to check messages. Always pay attention to the time zone difference so that your message arrives when they are active.

6. Build Relationships, Not Just Transactions

In Chinese culture, trust and relationship, known as “guanxi,” are very important.
Do not rush into pricing or closing too early. Instead, show genuine interest in their needs and preferences. Ask thoughtful questions such as:

  • “Are you looking for an investment or a family home?”
  • “Which city or area do you prefer for your next property?”

By understanding their motivation, you will be seen as a trusted advisor instead of just another salesperson. This approach helps you create stronger, long-term client relationships.

7. Follow Up Consistently

Chinese buyers often take their time before making a major purchase decision, especially for overseas properties.
Follow up politely after a few days with helpful updates such as new listings, price trends, or local investment insights. This shows commitment and keeps the conversation active without being pushy.

Final Tip: Get More Verified Chinese Leads

If you want to reach more serious Chinese buyers, list your properties on list.juwai.com

It is the leading international property platform that connects agents, developers, and homeowners with verified Chinese investors who are ready to buy overseas.

Your next big sale could start with just one quality lead. Make sure you are ready when it comes.