Golden Week is the peak season for Fly ‘n Buy Chinese, who tend to property hunt while holidaying abroad.

Close to 5.2 million Chinese went abroad during last year’s Chinese New Year Golden Week – spending roughly US$22.4 billion overseas.1
You can expect this number to rise this 2016, thanks to China's relaxed restrictions on overseas investment, easier visa application processes for Chinese travellers, and attractive policies offering residency in return for property investment.
Here are three pointers for property agents looking for Chinese buyers:
  • Update your property listings online at least 4-8 weeks before Golden Week.
  • Rethink your property descriptions and marketing copy from the perspective of a Chinese buyer.
  • Consider increasing your online marketing prior to Golden Week.
Want more comprehensive tips for Golden Week? Read here.



Source: 1. China National Tourism Administration